Posse needed a brand update to help differentiate themselves from other product digital agencies in the competing market of NYC. I used their old wordmark as a base and expanded on it form a logo mark, brand guidelines, print material, and a digital experience.
Posse needed visual guidelines that represents their bold approach. I chose to update their typographic hierarchy as well as colors to depict that. They also needed a logo mark that could be easily recognizable, so I created a infinite loop “P” to represent their tireless work ethic they bring for their customers. All of these elements helped create a more grounded brand.