Good Dog

Helping people get dogs from good sources

 

Digital, Campaign

The Challenge

Good Dog helps people get dogs from reputable breeders, shelters and rescues within a broken system. They needed help translating their brand to the digital space within their website, newsletters, social media, and decks.

Our Approach

The minimalist approach with the current brand guidelines helped me expand the typographic and color hierarchy while introducing natural photography. The digital experience had to resonate with both breeders and people looking for dogs to give a sense of comfort, knowledge, and community.