Kyle Schwarber x Yards Brewing Co.
Schwarber’s Standards
Skillset:
Creative Direction, Art Direction, Marketing, Packaging
Agency:
Nucleus Digital
Copywriter:
Ken Cills
Overview:
Since 1994, Yards Brewing Company, based in Philadelphia, has been crafting exceptional, high-quality craft beverages for all occasions. Over the years, Yards has not only expanded its operations but has also curated a selection of craft beverages that have earned it recognition as a prominent and beloved Philadelphia institution.
Further reinforcing Yards deep Philadelphia roots and community commitment, the Made By Phila brand platform was born in early 2022. As Yards Made By Phila gains further awareness, I was tasked with developing a unique, engaging 2023 campaign leveraging Yards new partnership with Kyle Schwarber, the star player for the Philadelphia Phillies, while promoting Yards Philly Standard brand family.
The Challenge:
Was to create an engaging, impactful, social media–driven creative campaign leveraging Kyle Schwarber to promote the Philly Standard brand.
The Approach:
To solve this we came up with the “Schwarber’s Standard” campaign. That not only spotlights Kyle’s distinctive and relatable personality but also captures the authentic spirit of being a Philadelphian.
The Results:
The collaboration between Yards Brewing Company and Kyle Schwarber, both beloved symbols of Philadelphia, has proven to be an enormous success. Awareness, engagement, and beer sales have all experienced significant growth as a result.
