Hamilton The Musical

Rise Up! An exciting experience for fans and everyone

 

UI, App Design, Digital

The Challenge

Hamilton the Musical had built a hugely successful Broadway show with unprecedented advance box office sales. The producers decided they wanted to create a Hamilton app that would provide features fans would love and provide better access to the show. No small task.

Our Approach

Translating a Broadway show into a complimentary app for everyone to enjoy was our main goal. This worked as the basis for everything, helping us design and launch a product that’s revolutionizing the musical industry.

Visual Identity

With an already iconic name and visual identity, we needed to expand and bring it into the digital market. We created distinct card elements that are translated throughout the app to help users navigate everything the app had to offer.

Brand Experience

Create an experience that makes Hamilton App the most convenient way to get tickets and get up to date news. Hamilton’s mobile app is the heartbeat of the customer experience. We designed every aspect of the UI to turn an ambitious concept into a world class product in just a few months.