We started by taking their current brand and giving it a fresh new look to differentiate them from other digital agencies in New York. We gave them a logo mark and a new system to help them with any aspect of the brand.
We kept the bold look Posse already had and gave it a modern look. It balances the strong feeling but not overly aggressive.
Most people experience the brand digitally, on the web or mobile device. So the brand needed to recognizable and impactful on a smartphone as well printed material.