We designed the app based on all aspects from the Hamilton brand to make the mobile experience excellent for fans. Hamilton fans are passionate and greatly involved. They want an engaging app expands and explores the Hamilton play and that helped us create the app direction.
We were inspired by print, merchandise, and the digital elements of the brand. So we created a distinctive mobile identity with a navigation that connects the show with fans that allows for an enjoyable experience. We used this identity to inform our whole graphic system, from a geometric typeface and icons that expand the brand.
Hamilton already has great brand recognization. So our app needed to be as impactful and cohesive with the current brand elements. We worked with developers to create a seamless experience between both iOS and Android devices. We helped give the fans a more robust experience by introducing the lottery, daily trivia, karaoke, camera filters, and fan art.